| 标题 | You Vs Unconditional Love |
| 广告公司 | BBH |
| 广告战役 | You Vs Unconditional Love |
| 广告主 | Barclaycard |
| 品牌 | Barclays |
| 首次发布日期 | 2013 / 1 |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 剧情简介 | The film examines the relationship between a father and daughter as she grows older. On one hand he wants to help his daughter as her demands progress from toys, to a car and, finally, a home of her own. However, at the same time he wrestles with looking after his own interests. |
| 哲学 | On Saturday 12th January, Barclays will launch a TV advert to promote its innovative ‘Family Springboard’ mortgage. This new product allows parents to put their savings towards their loved ones mortgage and get their money back, with interest, after 3 years. The humorous new campaign signals a more emotive approach for the brand. Voiced by Jim Broadbent, it demonstrates how Barclays is listening to its customers, recognises their financial dilemmas and has the products, tools & services to help resolve them. They call this You-Shaped Banking. |
| 媒体类别 | 电视 |
| 长度 | |
| 音效设计公司 | Factory Studios |
| 创意总监 | David Kolbusz |
| 创意总监 | Dominic Goldman |
| 执行创意总监 | Nick Gill |
| 制作公司制片 | Ruben Mercadal |
| Media (Agency side) | Neil Small |
| 摄影制作 | Debra Ladd |
| 客户总监 | George Scotland |
| 制作公司 | Smuggler |
| 导演 | Guy Shelmerdine |
| 执行制片 | Fergus Brown |
| 制作公司制片 | Gustav Geldenhuys |
| 摄影指导 | Martin Ruhe |
| 后期制作 | The Mill NY |
| 动画 | Passion Pictures |