Nick Gill
Creative Director at BBH London
London, 英国
标题You Vs Unconditional Love
广告公司
广告战役 You Vs Unconditional Love
广告主 Barclaycard
品牌 Barclays
首次发布日期
行业领域 银行与金融服务、投资、证券服务
剧情简介 The film examines the relationship between a father and daughter as she grows older. On one hand he wants to help his daughter as her demands progress from toys, to a car and, finally, a home of her own. However, at the same time he wrestles with looking after his own interests. 
哲学 On Saturday 12th January, Barclays will launch a TV advert to promote its innovative ‘Family Springboard’ mortgage. This new product allows parents to put their savings towards their loved ones mortgage and get their money back, with interest, after 3 years.
The humorous new campaign signals a more emotive approach for the brand. Voiced by Jim Broadbent, it demonstrates how Barclays is listening to its customers, recognises their financial dilemmas and has the products, tools & services to help resolve them. They call this You-Shaped Banking. 
媒体类别 电视
长度
音效设计公司
创意总监
创意总监
执行创意总监
制作公司制片
Media (Agency side)
摄影制作
客户总监
制作公司
导演
执行制片
制作公司制片
摄影指导
后期制作 The Mill NY
动画

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