| 标题 | Olympic Torch |
| 广告公司 | Y&R London |
| 广告战役 | Olympic Torch |
| 广告主 | BBC |
| 品牌 | BBC |
| 首次发布日期 | 2012 / 5 |
| 行业领域 | 运动队、体育活动 |
| 剧情简介 | Using animation, the creative idea is based on the graphic motif of the torch itself and the 8000 holes in the design that represents each individual torchbearer. The trail opens on the DNA of the Olympic Flame and then pulls out to reveal the beautiful golden Olympic Torch, created in graphical dots. These dots begin to make up landscapes and characters. We see animated runners holding the torch and crowds coming together in celebration. As it reaches the end of the trail it pulls out to reveal the torch’s journey and the celebrations taking place across the United Kingdom. |
| 媒体类别 | 影视 |
| 制作公司 | Studio AKA |
| 广告经理 | Nick Farquhar |
| 广告经理 | Louisa Fyans |
| 执行创意总监 | Damon Collins |
| 创意团队 | Jules Chalkley |
| 创意团队 | Nick Simons |
| 客户总监 | David Pomfret |
| 客户总监 | Charlie Smith |
| 制作公司 | Red Bee Media Limited |
| 制片 | Sarah Caddy |
| 制作经理 | Jane Hunt |
| 剪辑师 | Nick Gill |