Nick Gill
Creative Director at BBH London
London, 英国
标题Olympic Torch
广告公司
广告战役 Olympic Torch
广告主 BBC
品牌 BBC
首次发布日期
行业领域 运动队、体育活动
剧情简介 Using animation, the creative idea is based on the graphic motif of the torch itself and the 8000 holes in the design that represents each individual torchbearer. The trail opens on the DNA of the Olympic Flame and then pulls out to reveal the beautiful golden Olympic Torch, created in graphical dots. These dots begin to make up landscapes and characters. We see animated runners holding the torch and crowds coming together in celebration. As it reaches the end of the trail it pulls out to reveal the torch’s journey and the celebrations taking place across the United Kingdom. 
媒体类别 影视
制作公司
广告经理
广告经理
执行创意总监
创意团队
创意团队
客户总监
客户总监
制作公司
制片
制作经理
剪辑师

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