Vic Palumbo
Partner, Director of Integrated Production at Deutsch, Los Angeles
Los Angeles, 美国
标题First Kiss
广告公司
广告战役 Live Más
广告主 Taco Bell
品牌 Taco Bell
Posted4月 2013
产品 Cool Ranch Doritos Tacos Locos
行业领域 餐馆与快餐
广告口号 Live Más
剧情简介 The spot shows how Taco Bell’s “Live Mas” tagline works in small, believable ways, with people taking leaps they wouldn’t normally take. A teenage couple on their first date in front of a Taco Bell feels as if they could have come out of a John Hughes’ movie, all awkwardness and sweetness. (The song, "All Eyes on You" by St. Lucia, has an 80s synth vibe that gives the ad even more of a Hughes feel.) For us the ad captures one of those moments where you first felt really alive, where you borrow your parent’s car, hang out with your friends in a Taco Bell parking lot, and (possibly) steal your first kiss. Director Zach Math, who also shot our recent two spots for Taco Bell, “Hola” and “The Most Obvious Idea in the World,” worked to create actual tension between the boy and the girl. He wouldn’t let them talk to each other until the actual shooting began. Then he tore a 100-dollar bill in half and gave one half to each actor, saying that they could only tape it back together again after the shoot—if they went out on a date.
媒体类别 电视
长度
市场 美国
制作公司
后期制作
特效
首席创意官
集团创意总监
创意总监
美术指导
文案
摄影指导
Director of Content Production
广告公司执行制片
广告公司制片
Group Account Director
客户总监
客户主管
导演
剪辑公司

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