| 标题 | The Reverse Global Warming Project |
| 广告公司 | Ogilvy Singapore |
| 广告战役 | Interactive climate change exhibit |
| 广告主 | Greenpeace |
| 品牌 | Greenpeace Australia |
| 首次发布日期 | 2017 / 5 |
| 行业领域 | 环境与生态问题 |
| 剧情简介 | The exhibit shows a polar bear perched atop a slowly melting iceberg along with a message inviting passersby to commit to take action on climate change by either making a donation or signing a petition as part of Greenpeace’s Save the Arctic initiative. The drips of the iceberg steadily erode the polar bear’s home until one of the passersby interacts with the display, at which point the drips slow down and freeze in mid-air before flowing against gravity back into the iceberg. The effect becomes stronger as more people get involved. |
| 媒体类别 | Interactive Outdoor Experience |
| 长度 | |
| 首席创意官 | Eugene Cheong |
| 广告经理 | Nic Seton |
| 执行创意总监 | Melvyn Lim |
| 创意总监 | Xander Lee |
| 文案 | Augustus Sung |
| 广告公司制片 | Alvin Chin |
| 制作公司 | The Visual Asylum |
| 制作公司 | Freeflow Productions |
| 制作公司 | Insert Coin |
More Work
SEE ALLGenerosity Bar
- 品牌:
- Cadbury
- 广告公司:
- Ogilvy Singapore
Please Arrest Me
- 品牌:
- RIT Foundation
- 广告公司:
- Ogilvy Singapore
Tigers
- 品牌:
- Freeland
- 广告公司:
- Ogilvy Thailand
Bears
- 品牌:
- Freeland
- 广告公司:
- Ogilvy Thailand
Wolves
- 品牌:
- Freeland
- 广告公司:
- Ogilvy Thailand
Data Exstream
- 品牌:
- Singtel
- 广告公司:
- Ogilvy Singapore
Tasks For Toys
- 品牌:
- Toys R Us
- 广告公司:
- Ogilvy Singapore