Martin Shewchuk
EVP Executive Creative Director at Wunderman Thompson Toronto
Toronto, 加拿大
标题Driveway
广告公司
广告战役 Health - ParticipACTION
广告主 ParticipACTION
品牌 ParticipACTION
Posted1月 2008
行业领域 公共安全、保健及卫生
问题 Canada's Participaction was an organization with a very clear mandate: they wanted to get Canadian kids active again. Fact is, this was the first generation of kids who'd have a shorter life expectancy than their parents.

Scary stuff.

They were looking for a campaign that brought this powerful statistic to life. In a way that would get people talking, but also in a way that wouldn't blame parents.

Hence, a 12 year old boy watering his driveway not able to go to the dance because he was getting a colonoscopy!
媒体类别 电视
长度
市场 加拿大
广告公司制片
导演
客户总监
创意总监
文案
执行创意总监
客户主管
剪辑师
执行创意总监
美术指导

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