标题 | Driveway |
广告公司 | Wunderman Thompson Toronto |
广告战役 | Health - ParticipACTION |
广告主 | ParticipACTION |
品牌 | ParticipACTION |
Posted | 1月 2008 |
行业领域 | 公共安全、保健及卫生 |
问题 | Canada's Participaction was an organization with a very clear mandate: they wanted to get Canadian kids active again. Fact is, this was the first generation of kids who'd have a shorter life expectancy than their parents. Scary stuff. They were looking for a campaign that brought this powerful statistic to life. In a way that would get people talking, but also in a way that wouldn't blame parents. Hence, a 12 year old boy watering his driveway not able to go to the dance because he was getting a colonoscopy! |
媒体类别 | 电视 |
长度 | |
市场 | 加拿大 |
广告公司制片 | Clair Galea |
导演 | John Mastromonaco |
客户总监 | Michelle Milos |
创意总监 | Don Saynor |
文案 | Don Saynor |
执行创意总监 | Martin Shewchuk |
客户主管 | Shelby Spigelman |
剪辑师 | Richard Unruh |
执行创意总监 | Paul Wales |
美术指导 | Jeff Wilbee |