Aunt Bessie's - "Bunny"

Publicis Sapient London

Publicis Sapient London London, 英国

5084

标题	Bunny
广告公司	Publicis Sapient London
广告战役	Bunny
广告主	Tryton Foods
品牌	Aunt Bessie's
Posted	10月 2003
产品	Meat Pies
行业领域	冷冻食品
广告口号	Comforting Stuff
剧情简介	Whilst Mum is feeding the treasured family rabbit it escapes. To help soften the blow of this loss, Mum cooks her family a comforting meal of Aunt Bessie's steak pie and chips. Fortunately, albeit unbeknown to the family, the rabbit is safe and well, enjoying life on the open road.
哲学	Communicate the new Aunt Bessie's positioning as a brand that provides comfort for both the provider and the receiver, through traditional food that engenders a shared sense of being loved and is reminiscent of the home made taste that people remember. Effectively communicate that Aunt Bessie's is the provider's secret helper that enables them to keep the show on the road and preserve a sense of normality in a hassled/hectic world.
问题	Successfully launch both Aunt Bessie's new frozen meat pies and their new brand positioning. Develop a long term, campaignable idea that can work across all product areas. Inspire brand advocates and create cut-through for both the product and the brand.
媒体类别	电视
长度	30 seconds
制作公司	Another Film Company
音效设计公司	Wave Studios
美术指导	Cameron Short
文案	Mike Oughton
创意总监	Bruce Crouch
广告公司制片	Amy Sherwin
客户总监	Jenny Turner
导演	Steve Reeves
制作公司制片	Tim Marshall
剪辑公司	The Quarry
后期制作	The Mill London