| 标题 | Athlete |
| 广告公司 | BBH |
| 广告战役 | Boddingtons |
| 广告主 | AB Inbev |
| 品牌 | Boddingtons |
| 首次发布日期 | 1997 / 9 |
| 行业领域 | 啤酒，苹果酒 |
| 广告口号 | The Cream of Manchester |
| 剧情简介 | An athlete chases an ice cream van across the desert and is given a pint of Boddington's by Melanie Sykes. She asks him if he wants a flake in his pint of Boddingtons. |
| 哲学 | We decided to celebrate the brands Manchester roots and the product characteristic that most sets it apart from conventional Southern beers its creaminess. The campaign also aimed to use a distinctively northern tone of voice and a consistent branded look. |
| 问题 | When Whitbread bought Boddingtons in 1989, 80% of the brands sales were in the North West region. Whitbread wanted to grow Boddingtons beyond its heartland, without alienating its fans. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | Europe |
| 执行创意总监 | Bruce Crouch |
| 文案 | Jo Moore |
| 美术指导 | Simon Robinson |
| 广告公司制片 | Collette Ponsford |
| 导演 | Daniel Kleinman |
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