Lucie Georgeson
Freelance TV Producer at adam&eveDDB
London, 英国
标题Mole
广告公司
广告战役 Sowa - Energizer
广告主 Energizer Holdings, Inc.
品牌 Intelligent Batteries
Posted6月 2000
产品 Intelligent Batteries
行业领域 电池(汽车电池除外)、灯泡
广告口号 A more intelligent use of energy
剧情简介 The animation begins in moonlight with a few mice playing in a field whilst fireflies buzz overhead. Suddenly the ground begins to shake and the sound of a machine can be heard. All of a sudden, a pneumatic drill bursts through the ground and a mole dressed in mining gear pops up. The voiceover says "Energizer - a more intelligent use of energy
哲学 This campaign, inspired by the art of Michael Sowa, illustrates this "intelligent" use of energy by using examples of various animals. The creatures are going about their everyday activities but in a way that makes the best use of their energy. In this commercial, the mole is tunnelling as he would normally, but is using a pneumatic drill.
问题 Battery advertising has traditionally concentrated upon the message of "lasting longer" and this is now largely ignored by consumers. Because this product uses the precise amount of energy for every appliance in which it is used, it can be said to use energy intelligently.
媒体类别 电视
长度
市场 英国
创意总监
联合创意总监
文案
美术指导
广告公司制片
导演
音效设计公司
插图画家
制作公司

People related to this work

相关作品

Trending

Create a free Talent profile and become a member of AdForum

Get Started