标题 | DESIGNATED DRIVER |
广告公司 | adam&eveDDB |
广告战役 | Designated Driver |
广告主 | The AA |
品牌 | The AA |
首次发布日期 | 2017 / 3 |
行业领域 | 道路安全 |
剧情简介 | The commercial highlights the underrated danger of texting whilst driving with a narrative that follows a couple leaving a nightclub: the woman, who is the designated driver for her intoxicated boyfriend, starts to reply to a text as they start their journey. The boyfriend notices and suggests they swap places, in a move that makes a bold statement on the dangers of using a mobile phone whilst driving. |
媒体类别 | Web Film |
长度 | |
后期制作 | Framestore |
音频后期制作 | 750mph |
广告经理 | Edmund King |
首席创意官 | Richard Brim |
执行创意总监 | Ben Tollett |
文案 | Alex Lucas |
美术指导 | Jon Farley |
Chief Strategy Officer | David Golding |
客户企划 | Nick Hirst |
客户总监 | Chloe Harding |
广告公司制片 | Lucie Georgeson |
媒介公司 | Carat UK |
制作公司 | Outsider |
导演 | James Rouse |
制作公司制片 | Benji Howell |
摄影指导 | Alex Melman |
剪辑师 | Bill Smedley |
剪辑公司 | Work Editorial |
音频后期制作 | Sam Ashwell |