|广告口号||A car created as none before|
|剧情简介|| An advert as none before|
Under the motto A car created as none before, the new spot for Audi presents a method of construction that nobody would ever associated with a car. Based on a concept from the agency DDB Barcelona, Nacho Gayán filmed a movie that has, at least, a bit of magic.
Could a car be entirely constructed just with pieces of string?
The answer to this question takes shape right in front of our eyes, when a team of proffesional puppeteers and magicians conducted by Philip Noble, episcopalian priest and skilled juggler, join together to perform a work of visual art, an intricate dance of handmade craft and technique.
|哲学||Agosto, the company in charge of production, reached the objective of this campaign working with an original premise in mind: no post-production or special effects trickery would be used. It had to be crafted carefully, honestly, and even with certain kind of naif quality: what you see is what we made.|
|问题||Constructing an entire set in the city of Prague for the advert of the new Audi A4 was not the trickiest part of the filming. Previously came the far more challenging task of conceptualize and design a production that truly fitted the slogan. The movie had to communicate the never done before concept not only with the images, but with its mood as well.|
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