| 标题 | Momentum |
| 广告公司 | VillarRosàs |
| 广告战役 | Nike - Momentum |
| 广告主 | Nike |
| 品牌 | Nike |
| Posted | 5月 2007 |
| 行业领域 | 休闲与运动设备 |
| 广告口号 | Momentum |
| 剧情简介 | Film director Nacho Gayán, based in a concept from Villarrosàs agency, has made the debut of the new spot performed by Ronaldinho, Rafael Nadal, Pau Gasol, Fernando Torres and Sergio Ramos. Its title, Momentum, means Nike´s recognition to the optimum moment that spanish sport enjoys. Drama, danger and challenge in a weird setting where only a few people can enter... and, at the end the climax, a taunt: ¿Are you brave enough to be the next? 100 gipsy drummers get together with world class athletes in the new Nikes ad. The film introduces us into industrial settings and marginal stages to view a tension charged fight. The atmosphere´s intensity grows at the strong beat of the public clapping and the occasional defying shouts that contenders address to each other. Director Nacho Gayán goes underground to offer us a totally different look of the sports world. Outside big stadium and crowds, the ultimate challenge is to face your inner fears, gaining success and respect among equals. |
| 媒体类别 | 影视 |
| 长度 | |
| 市场 | 西班牙 |
| 文案 | Tuning |
| Director's Assistant | Tirso |
| 广告公司制片 | Melanie Andrada |
| 创意总监 | Fernando Codina |
| 导演 | Nacho Gayán |
| 制作公司制片 | Rafa Montilla |
| Liine Producer | Toni Moreno |
| 摄影指导 | Manel Ruiz |
| 美术指导 | Enric Soldevila |
| 创意总监 | Oriol Villar |
| 演员/名人 | Ronaldo De Assis Moreira (Ronaldinho) |
| 演员/名人 | Rafael Nadal |
| 演员/名人 | Pau Gasol |
| 演员/名人 | Fernando Torres |
| 演员/名人 | Sergio Ramos |
More Work
SEE ALLWho?
- 品牌:
- Fox premium
- 广告公司:
- Ponce MullenLowe
Doors
- 品牌:
- Audi
- 广告公司:
- thjnk Berlin
Lost & Found
- 品牌:
- Milka
- 广告公司:
- Wieden + Kennedy Amsterdam