|标题||What would you choose: Live or Die|
|广告主||International Commitee of Red Cross|
|剧情简介||In this spot, two friends discuss their futures in the hypothetical case of a nuclear explosion in that moment and the consequences their choices would have on their lives.|
|哲学||The objective of “Choose” is to raise awareness about an issue of extreme importance: nuclear weapons and the necessity of all countries coming together to ban them. In 2017, 122 governments (accounting for 63% of the international community) voted in favour of the Treaty on the Non-Proliferation of Nuclear Weapons (TNPT), seeking to end once and for all a threat that, since the Cold War, has become increasingly present. Currently nine countries in the world posses nuclear weapons that include weapons with a destructive capacity one thousand times greater than that unleashed in Hiroshima 70 years ago. That’s why the International Committee of the Red Cross wants to encourage all governments to adhere to the TNPT, while at the same time raise awareness amongst the public regarding the importance of the issue. The campaign is particularly keen on reaching the youngest segment of the population, many of whom are completely unaware of these types of weapons and their destructive consequences.|
|执行创意总监||Miguel García Vizcaíno|
|制作公司制片||Miguel Angel Fernandez-Belando|
|Assistant Director||Laura Garcia|
|Assistant Director||Marc Lobón|
|Assistant Director||Carlos Villafaina|
|Wardrobe / Stylist||Jo Ryan|
|Make-Up Artist||Sally Uribe|
|音乐作曲家||BANJO / SOUNDSCAPES FOR AUDIENCES|
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