Pascale Deneuter
Head of Media at DENTSU CREATIVE
Paris, 法国
标题The Flying Notebooks
广告公司
广告战役 The Flying Notebooks
广告主 Oxford
品牌 SOS Notes App
首次发布日期 2015 / 8
行业领域 文具与办公室用品
广告口号 Your notebooks follow you everywhere.
剧情简介 For students, the idea of having their notebooks follow them around is a powerful one. That’s why OXFORD, the leading European brand for notebooks and notepads, created the powerful new SOS Notes app. SOS Notes scans students’ physical notebooks and saves them to their smartphone or tablet as a PDF.
To raise awareness of this proprietary app, OXFORD tapped gyro Paris to create the new “Flying Notebooks” campaign. gyro Paris touted OXFORD’s newest innovation by having OXFORD notebooks literally follow young consumers everywhere with the help of drones
媒体类别 互动
长度
执行创意总监
执行创意总监
美术指导
文案
Business Director
客户主管
Strategy Director
Strategy Director
Media (Agency side)
TV Production
Head of TV
制作公司

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