标题 | The Flying Notebooks |
广告公司 | DENTSU CREATIVE |
广告战役 | The Flying Notebooks |
广告主 | Oxford |
品牌 | SOS Notes App |
首次发布日期 | 2015 / 8 |
行业领域 | 文具与办公室用品 |
广告口号 | Your notebooks follow you everywhere. |
剧情简介 | For students, the idea of having their notebooks follow them around is a powerful one. That’s why OXFORD, the leading European brand for notebooks and notepads, created the powerful new SOS Notes app. SOS Notes scans students’ physical notebooks and saves them to their smartphone or tablet as a PDF. To raise awareness of this proprietary app, OXFORD tapped gyro Paris to create the new “Flying Notebooks” campaign. gyro Paris touted OXFORD’s newest innovation by having OXFORD notebooks literally follow young consumers everywhere with the help of drones |
媒体类别 | 互动 |
长度 | |
执行创意总监 | Pierre-Marie Faussurier |
执行创意总监 | Sébastien Zanini |
美术指导 | Aurélie Casimiri |
文案 | Margaux Castanier |
Business Director | Rebecca Cremonini |
客户主管 | Marion Lasselin |
Strategy Director | Zoë Sabourdy |
Strategy Director | Evelyne Bourdonné |
Media (Agency side) | Pascale Deneuter |
TV Production | Yelena Nikolic |
Head of TV | Romain Quirot |
制作公司 | FatCat Films |