Tony Barry
Director at Biscuit Filmworks UK
Manchester, 英国
标题Ball Pit
广告公司
广告战役 McCafé
广告主 McDonald's
品牌 McDonald's
首次发布日期 2020 / 3
行业领域 餐馆与快餐
广告口号 Great tasting coffee, simple
哲学 Created by Leo Burnett London, the humorous campaign shows McCafé coffee as having the same quality as exclusive coffee shops such as 100% freshly ground Arabica beans and organic milk, but without the superfluities that a customer doesn’t need, particularly when getting a grab and go coffee. The hero 30 second spot focuses on a range of pretentious coffee shop ‘frills’ such as a ball pit and an in-house DJ. Our leading character asks the barista for ‘just a latte’ and the viewer sees in the background various customers struggling with their surroundings; from a couple’s quiet conversation being drowned out by the DJ, to a suited customer trying to drink a cappuccino whilst being subjected to a vigorous massage. As the film continues, the main character looks disappointed at her extortionate £5.30 coffee. All of this stands in sharp contrast to the final scene, as our central character is seen in McDonald’s ordering a latte in a quick, fuss-free and simple way. The spots end with the strapline ‘Great tasting coffee, simple’.
媒体类别 电视
长度
制作公司
音频后期制作
后期制作
首席创意官
Managing Partner
Business Director
客户总监
客户经理
客户主管
创意总监
Creative Director, Copywriter
制片
Head of Marketing
Senior Brand Manager
Brand Manager
Campaign Assistant
美术指导
Planner
媒介公司
Business Director
Communication Planner
导演
音频后期制作
后期制作

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