Brian Williams
Director at Colony, Butter, Bang TV, Super 68
LONDON, 英国
标题Victory fridge
广告公司
广告战役 Victory fridge
广告主 ABInbev / Grupo Modelo
品牌 Bud Light
首次发布日期 2018 / 8
行业领域 啤酒,苹果酒
剧情简介 The Cleveland Browns’ win-less 2017 NFL season was one of the most disheartening in football history. But fans remained loyal. Bud Light, the NFL’s official beer sponsor, wanted to honor the team's supporters and give fans a celebration to remember if the Browns finally won. Enter Victory Fridges. The refrigerators were installed in bars, stocked with limited edition Bud Lights, and sealed with WiFi connected locks When the Browns finally won, all the fridges simultaneously unlocked, sharing thousands of celebratory Bud Lights with fans.
媒体类别 公关
长度
EVP
Vice President (VP)
Vice President (VP)
Senior Manager
创意总监
Senior Associate
Junior Associate
Associate
Director, Marketing Communications and Media
Partnerships Director

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