| 标题 | Cat Herders |
| 广告公司 | Fallon |
| 广告战役 | Cat Herders |
| 广告主 | Electronic Data Systems |
| 品牌 | EDS |
| Posted | 5月 2000 |
| 产品 | E-Business Services |
| 行业领域 | IT解决方案与专业网络 |
| 广告口号 | EDS solved. |
| 剧情简介 | Several cowboys describe why they have selected the profession like cat herding. Telling stories of how hard it is but how they do not regret their choice. Thousands of cats running across the prarie describe the complexity of running an e-business. |
| 哲学 | EDS' first-ever Super Bowl ad brings to life the expression "like herding cats" - a phrase often used in technology circles to describe the difficulty of managing the seemingly unmanageable. In short, the commercial creatively demonstrates the enormous challenge EDS, the worldwide leader in information technology services, meets every day in making the chaos of changing technology work for its clients. |
| 媒体类别 | 电视 |
| 长度 | |
| 创意总监 | David Lubars |
| 文案 | Greg Hahn |
| 美术指导 | Dean Hanson |
| 广告公司制片 | Marty Wetherall |
| 导演 | John O'Hagan |
| 摄影指导 | Olivier Cocaul |
| 录音室 | Asche & Spencer |
| 制作公司 | Hungry Man |
| 音乐 | Asche & Spencer |
| 剪辑师 | Gordon Carey |
| 剪辑公司 | Beast |
| 制片 | Judy Brink |
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