Dan Gross
摄影师 at McCann New York
Boston, 美国
标题Protect Like a Mother
BriefLysol has been killing 99.9% of germs for 100 years. But the message was being forgotten. So the brand was relaunched with a more emotional claim: protection. The film pays tribute to the protective instincts of mothers. Human mothers are replaced by their animal counterparts: a bear, a vulture, a monkey, an elephant and a lion. So mothers everywhere are encouraged to identify with the animals’ powerful, unwavering, nurturing and instinctive strength.
广告公司
广告战役 Protect Like A Mother
广告主 Lysol
品牌 Lysol
首次发布日期 2017 / 5
行业领域 家庭清洁及护养用品
剧情简介 After over 100 years of killing 99.9% of germs, Lysol functional claim was losing relevance. But behind 99.9% was something much more emotional and meaningful – the idea of protection. We created this film to introduce a larger platform that celebrates the fierce instinct moms have to protect: What It Takes to Protect We relaunched the Lysol brand by paying tribute to the protective nature of mothers. In the film, we replaced human mothers with their animal counterparts, juxtaposing everyday parenting situations with the protective instinct demonstrated by mothers throughout the animal kingdom. We wanted our target to see themselves in the mother bear, vulture, monkey, elephant, and lion. And identify with the powerful, unwavering, nurturing, and most importantly, instinctive strength they possess.
媒体类别 Web Film
长度
首席创意官
创意总监
创意总监
文案
文案
执行创意总监
客户总监
执行制片
执行制片
制作公司制片
客户主管
项目经理
制片
客户主管
Chief Production Officer
Global Executive Creative Director
Executive Art Producer
Executive Music Director
音乐制作人
Executive Strategy Director
Global Strategy Director
Global Business Lead
Global Account Executive
剪辑师
VFX/Post Production Framestore
制作公司 Framestore
导演

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started