标题 | The Box that Keeps Giving |
广告公司 | McCann Worldgroup |
广告战役 | The Box That Keeps Giving |
广告主 | Godiva |
品牌 | Godiva |
首次发布日期 | 2016 / 11 |
行业领域 | 巧克力 |
剧情简介 | At Christmas time, all brands urge people to give their products. But Godiva wanted to inspire real generosity. To do this, the agency created an entirely new way to give: a chocolate box that unfolds like a Russian Matryoshka "nesting" doll, containing boxes that you can enjoy, and others that you can share. The Box That Keeps Giving turns one box of chocolates into a chain of generosity. |
媒体类别 | Packaging, Branding & Design |
长度 | |
首席创意官 | Eric Silver |
首席创意官 | Tom Murphy |
首席创意官 | Sean Bryan |
美术指导 | Lizzie Wilson |
文案 | Tali Gumbiner |
文案 | Tori Nygren |
Integrated Producer | Deb Archambault |
Integrated Producer | Alexis Mead |
客户总监 | Olivia Heeren |
客户主管 | Megumi Sasada |
项目经理 | Leah Kennedy |
项目经理 | Cares Mason |
Chief Strategy Officer | Steve Zaroff |
Strategist | James Stevens |
设计师 | David Mashburn |
设计师 | George Katz |
设计师 | Ethan Buller |
设计师 | Shelby Hipol |
设计师 | Nel Sparkman |
音乐制作人 | Dan Gross |