标题 | Football decoded |
广告公司 | McCann London |
广告战役 | Football decoded |
广告主 | Microsoft |
品牌 | Xbox / Fifa 18 |
Posted | 6月 2018 |
行业领域 | 视频游戏/电玩控制器 |
剧情简介 | FIFA 18 was going to be a crucial game for Xbox. But rival PlayStation had bought all the FIFA marketing rights. So how could Xbox promote a game it was forbidden from talking about? Solution: it leveraged real football. In partnership with Real Madrid and a top gamer, every pass, every shot, every possible combination was transformed into the corresponding Xbox controller buttons for FIFA 18. This new language spread across audio commentary, pitch-side perimeter boards and newspaper match reports. It linked FIFA with Xbox in the minds of gamers, without ever mentioning the game. |
媒体类别 | 案例研究 |
长度 | |
制作公司 | Craft |
制作公司 | Somesuch |
制作公司 | Twentyfour Seven |
Media Owner | Carat |
President & Chief Creative Officer | Rob Doubal |
President & Chief Creative Officer | Laurence Thomson |
创意总监 | Sanjiv Mistry |
创意总监 | Jamie Mietz |
美术指导 | Jacob Bjordal |
美术指导 | Jim Nilsson |
客户经理 | Robert Stockton |
客户总监 | Francois D’Espagnac |
客户总监 | Matteo Della Venezia |
客户总监 | Tom Oliver |
Managing Partner | Sailesh Jani |
EVP | Rob Smith |
Senior Project Manager | Paul Gillespie |
制片 | Claire Colohan |
制片 | Rebecca Wilford |
Chief Production Officer | Sergio Lopez |
Head Of Planning | Karen Crum |
Senior Planner | Fanni David |
Planning Team | Jack Goss |
导演 | Omri Cohen |
摄影指导 | Todd Martin |
制片 | Louise Gagen |
执行制片 | Seth Wilson |
音乐作曲家 | Reimer Eisig |
音乐作曲家 | Lennard van der Last |
Music Supervision | Chris Graves |
Senior Sound Engineer | Adam Smyth |
Sound Engineer | Giselle Hall |
剪辑师 | Mariona Sauret |
剪辑师 | Adam Ryzman |
剪辑师 | Francis Harris |
制作经理 | Miriam Sasiain |
Production Coordinator | Yasmina Ikimou |
1st AD | Lucas Cuevas |
2nd AD | Frodo Martinez |
Ext. Producer | Ivo Van Vollenhoven |
制片 | Bea Cañete |
Artworker | Joe Richardson |
Print Producer | William White |
Studio Manager | Ellis Faint |