Sanjiv Mistry
Copywriter at McCann London
London, 英国
标题Xbox Design Lab Originals: The Fanchise Model
广告公司
广告战役 Microsoft
广告主 Microsoft
品牌 Microsoft
Posted4月 2018
行业领域 家用电器和视听产品
剧情简介 Xbox Design Lab is a site that lets gamers customise controllers, but at a high price point. How could Xbox take cost out of the equation? By giving gamers ownership of their designs. Which meant they could also sell them for profit. Suddenly gamers started behaving like entrepreneurs, spotting gaps in the market and creating designs that would sell within their communities. Gamers targeted their social networks, while Xbox made bespoke ads to promote people’s designs across all its platforms.

To promote its customisable controllers, Xbox let gamers behave like entrepreneurs, taking ownership of their bespoke designs and selling them for a profit. This also meant that while they were promoting their designs, gamers were spreading the word about Xbox customisable controllers across their own social channels.
媒体类别 其他
长度
President & Chief Creative Officer
President & Chief Creative Officer
Regional Creative Director
Regional Creative Director
美术指导
文案
Chief Strategy Officer
客户企划
EVP
Regional Business Director
客户总监
客户经理
客户经理
客户主管
客户主管
项目经理
项目经理
项目经理
Head of Design
设计师
设计师
制作公司制片
插图画家
剪辑师
Print Producer
Studio Manager
Artworker
Retoucher
Retoucher
Account Lead
项目经理
设计师
Director of Communications
Legal Expertise
Social Agency
制作公司制片
剪辑师
项目经理
Snr. Global Consumer Marketing Manager

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started