标题 | #howifight |
广告公司 | Leo Burnett Chicago |
广告战役 | #howifight |
广告主 | Fifth Third Bank |
品牌 | Fifth Third Bank |
首次发布日期 | 2015 / 7 |
行业领域 | 银行与金融服务、投资、证券服务 |
剧情简介 | Cancer affects everyone. A new Fifth Third Bank campaign, “#howifight,” created by Leo Burnett Chicago, recognizes all the ways, big and small, people fight cancer. You can see the campaign at 53.com/howifight. Whether running a 10K or bringing dinner to a neighbor fighting cancer, Fifth Third wants people to tell how they fight using #howifight. Illustrations of how people fight will appear at the campaign website. Explore how people fight at 53.com/howifight. Fifth Third shows how it fights by also donating $1 for each eligible social media post using #howifight and through a checking account incentive. Actor and cancer advocate Patrick Dempsey appears in the campaign on behalf of Stand Up to Cancer. |
媒体类别 | 网站 |
长度 | |
更多信息 | 53.com/howifight |
制作公司 | Backyard |
首席创意官 | Susan Credle |
执行创意总监 | Jon Wyville |
执行创意总监 | Dave Loew |
Associate Creative Director, Copywriter | Kent Carmichael |
Associate Creative Director, Art Director | Ryan Stotts |
Senior UX Designer | Mark Montri |
Business Manager | Anne Paganini |
执行制片 | David Moore |
制片 | Jacob Smith |
制作公司 | Active Theory |
插图画家 | Rafael Dante |
EVP, Account Director | Louis Slotkin |
SVP, Account Director | Lucy Greenlee |
客户总监 | Andrea Newsom |
客户主管 | Dan Gilroy |
客户主管 | Arianna Solimene |
VP, Strategy Director | Adam Friedman |
Senior Strategist | Michael Cheng |
制片 | Topher Cochrane |
导演 | Jesper Ericstam |
特效 | Timber |
剪辑公司 | Arcade |
剪辑师 | Nick Rondeau |
音乐公司 | Music Super Circus |
摄影指导 | Crille Forsberg |
SVP, Group Client Director, Spark | Kerry Hemmerich |
VP, Media Director, Spark | Chris Mittman |
Associate Media Director, Spark | Ryan Stoer |