标题 | Absolut Comeback / Absolut Recycled |
Brief | To dramatise that Absolut uses as much recycled glass as possible, the designers smashed Absolut bottles and used the shards to create the mould for a new, "recycled" bottle. |
广告战役 | Absolut Comeback / Absolut Recycled |
广告主 | The Absolut Company |
品牌 | Absolut Comeback / Absolut Recycled |
Posted | 11月 2019 |
行业领域 | 烈酒,加烈葡萄酒 |
剧情简介 | A limited edition bottle, however made in millions, designed to communicate that Absolut uses recycled glass when producing their bottles. |
媒体类别 | Packaging Design |
首席创意官 | Mårten Knutsson |
执行创意总监 | John Lagerqvist |
Designer/Art Director | Fredrik Lindquist |
客户总监 | Johan Lundgren |
客户经理 | Sara Kindbom |
Strategy Director | Annika Rehn Frobell |
Senior Brand Manager | Isabel Erlingson |
Global Brand Manager | Galya Korukhchyan |
Manager Product Development | Carl Mark |
Senior Global Marketing Manager | Elin Furelid |