| 标题 | Twelfth |
| 广告公司 | Publicis Dialog Seattle |
| 广告战役 | Together We Make the Holidays |
| 广告主 | Mattel, Inc. |
| 品牌 | Mattel’s American Girl |
| 首次发布日期 | 2015 / 11 |
| 行业领域 | 玩具与游戏 |
| 剧情简介 | The third TV spot part of American Girl’s holiday push includes “Twelfth,” a spinoff of the popular holiday song “12 Days of Christmas” but from the POV of a young girl. In the spot, a girl sings “On the twelfth day of Christmas, my bestie gave to me: 12 girls a twirling, 11 mystery dishes… all the way to “ and a new best friend under the tree.” Showcasing American Girl’s full portfolio of products for the first time in an ad – from its American Girl by Williams-Sonoma collection to its beauty products like lip glosses to American Girl books – the spot also ends with the tagline “Together we make the holidays.” |
| 媒体类别 | 电视 |
| 长度 | |
| 集团创意总监 | Steve Williams |
| 首席创意官 | Andrew Christou |
| 创意总监 | Scott Fero |
| Business Affairs | Deb Groth |
| 美术指导 | Simson Chantha |
| 文案 | Amit Gurnani |
| 动作设计 | Travis Baker |
| 文案 | Berri Windsor |
| 客户总监 | Paul Villa |
| 客户总监 | Maria Schoonover |
| 项目经理 | Katie Klein |
| 项目经理 | Rachel Yanofsky |
| Strategist | JP Martin |
| Head of Production | Ricky Fischer |
| 设计师 | Kathy Oneha |
| 数字制作小组 | Maddy Homen |
| Studio Artist | Chris Gallegos |
| 数字制作小组 | Kiry Luc |
More Work
SEE ALLBuy a Thing, Sell a Thing
- 品牌:
- eBay
- 广告公司:
- McCann London
Raise Their Game
- 品牌:
- IBM
- 广告公司:
- Ogilvy London
The More The Merrier
- 品牌:
- Club Lloyds
- 广告公司:
- Y&R London
Vicar and Imam
- 品牌:
- Amazon Prime
- 广告公司:
- hla
Vicar and Imam
- 品牌:
- Amazon Prime
- 广告公司:
- Joint
Pool Boy
- 品牌:
- Kraft Devour
- 广告公司:
- Publicis Seattle
Lunch Spank
- 品牌:
- Kraft Devour
- 广告公司:
- Publicis Seattle