Steve Williams
Chief Marketing Officer (CMO) at eBay
Seattle, 美国
标题The Gift
广告公司
广告战役 Together We Make the Holidays
广告主 Mattel, Inc.
品牌 Mattel’s American Girl
首次发布日期 2015 / 11
行业领域 玩具与游戏
剧情简介 • American Girl will also debut the national TV spot entitled “The Gift” which also celebrates giving the gift of friendship, but from a deeper, more emotional level. In the spot, a girl receives an American Girl doll as a gift from her elderly neighbor and to show her gratitude, she brings over her friends to the neighbor’s house stating “Since you brought me a new friend, I brought you some new friends too.” The tear-jerker spot ends with the tagline “Together we make the holidays.” 
媒体类别 电视
长度
集团创意总监
首席创意官
创意总监
Business Affairs
美术指导
文案
动作设计
文案
客户总监
客户总监
项目经理
项目经理
Strategist
Head of Production
设计师
数字制作小组
Studio Artist
数字制作小组

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