| 标题 | Saved Up |
| 广告公司 | Publicis Dialog Seattle |
| 广告战役 | Together We Make the Holidays |
| 广告主 | Mattel, Inc. |
| 品牌 | Mattel’s American Girl |
| 首次发布日期 | 2015 / 11 |
| 行业领域 | 玩具与游戏 |
| 哲学 | The launch of “Get a Friend, Give a Friend” where for every purchase of an 18” doll purchase made until November 30, American Girl will donate one doll to a girl in need through the Children’s Hospital Association. The initiative will be supported through a national TV spot entitled “Saved Up.” In the spot, a young girl takes on various chores to earn enough money to buy an American Girl doll. Once she is able to make the purchase, she admires the certificate that says “For every doll purchased, we’ll donate one.” |
| 媒体类别 | 电视 |
| 长度 | |
| 首席创意官 | Andrew Christou |
| 集团创意总监 | Steve Williams |
| 创意总监 | Scott Fero |
| 美术指导 | Simson Chantha |
| 文案 | Amit Gurnani |
| 动作设计 | Travis Baker |
| 文案 | Berri Windsor |
| 客户总监 | Paul Villa |
| 客户总监 | Maria Schoonover |
| 项目经理 | Katie Klein |
| 项目经理 | Rachel Yanofsky |
| Business Affairs | Deb Groth |
| Strategist | JP Martin |
| Head of Production | Ricky Fischer |
| 设计师 | Kathy Oneha |
| 数字制作小组 | Maddy Homen |
| Studio Artist | Chris Gallegos |
| 数字制作小组 | Kiry Luc |
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