| 标题 | Cinderella |
| 广告公司 |
Y&R London
|
| 广告战役 |
Fairytales - ghd
|
| 广告主 |
ghd
|
| 品牌 |
ghd
|
| 首次发布日期 |
2009 / 11
|
| 行业领域 | 护发产品
|
| 广告口号 | You can do anything with your hair |
| 剧情简介 | The camapign features "twisted fairytales", where Rapunzel, Red Riding Hood and Cinderella are all given a darker, more modern re-telling. |
| 哲学 | In our version of the fairytales, the heroines are empowered with a new confidence which they've acquired thanks to their ghds. |
| 问题
| ghd literally changed hair care when they launched in 2000, and have become one of the UK's most coveted hair and beauty brands. The challange was how to maintain ghd's market leader status in the face of aggressive competition and a "maturing market", whilst maintaining the brand's desirability. |
| 媒体类别 |
平面
|
| 市场 | 英国 |
| 创意总监 |
Damon Collins
|
| 文案 |
Adrian Lim
|
| 美术指导 |
Steve Williams
|
| 客户企划 |
Emily James
|
| 客户总监 |
Annabel Evans
|
| 客户经理 |
Katey-Ellen Price
|
