Martin Granger
Director at
Boulder, 美国
标题Side of Kevin
广告公司
广告战役 Incredible Edible Egg
广告主 American Egg Board
品牌 American Egg Board
首次发布日期 2015 / 3
行业领域 蛋类
广告口号 Wake Up to Eggs with Kevin Bacon
剧情简介 Nobody knows eggs better than bacon, which is why America’s egg farmers are teaming up with the most famous bacon of all, Kevin Bacon. The new marketing campaign, slated to launch March 13, is an integrated promotional effort that will bring attention to the many nutritional benefits of the Incredible Edible Egg, just in time for Easter.
“With a last name like Bacon, I’m the obvious choice, and I’m excited to be a part of the new Incredible Edible Egg campaign,” said Kevin Bacon. “I like the creativity behind the idea, and I’ve always been a big fan of eggs. They’re a nutritional powerhouse and I never get tired of them because there are so many ways you can eat them.” 
 
哲学 The actor will be featured in a variety of online video, print, digital and social media ads throughout the next year. Grey New York is the American Egg Board’s creative agency, Starcom handles media planning and buying, and Edelman oversees PR and social.
“Kevin Bacon brings real star power to the world of eggs and we think consumers are going to love this clever new version of bacon and eggs,” said Kevin Burkum, American Egg Board’s senior vice president of marketing. “And, there’s no better time to talk about eggs with consumption at its highest level in three decades and Easter right around the corner.”
The USDA reports that per-capita egg consumption grew to 260 in 2014, increasing by more than a dozen eggs per person in the last five years. Many factors are fueling the spike in egg consumption, including growing interest in protein, health professionals viewing eggs more positively, and the affordability of eggs compared to other breakfast foods.
“Clearly, eggs are on a roll. We hope to build on this positive momentum with everyone’s favorite bacon, Kevin Bacon,” said Burkum. 
媒体类别 电视
长度
首席创意官
首席创意官
执行创意总监
执行创意总监
创意总监
创意总监
美术指导
美术指导
美术指导
文案
文案
广告公司制片
Production Company (location)
导演
摄影指导
剪辑师
剪辑公司
Music/Sound Design
Music/Sound Design
Principal Talent
Principal Talent
Principal Talent

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