| 标题 | Powerball |
| 广告公司 | Roose & Partners |
| 广告战役 | Powerball |
| 广告主 | Reckitt Benckiser |
| 品牌 | Finish Powerball |
| Posted | 3月 2000 |
| 产品 | Dishwasher Products |
| 行业领域 | 家庭清洁及护养用品 |
| 广告口号 | Our Ultimate Finish |
| 剧情简介 | FINISH: COOL, CLINICAL AND TOTALLY IN CONTROL In the low interest area of dishwasher detergent, and despite fierce competition from P&G, Finish remains the undisputed market leader. Based on the insight that consumers were not motivated by soft, emotional values, Roose developed an advertising style that was consistently cool, clinical and efficient. The TV launch of successive innovations - Double Action tablets and the Powerball system, coupled with this distinctive brand imagery, has put clear blue water between Finish and its rivals. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 创意总监 | Nick Fordham |
| 联合创意总监 | Danny Lloyd |
| 文案 | Kate Ward |
| 美术指导 | Andy Wyton |
| 广告公司制片 | Jessica Ferguson |
| 导演 | Julian Gibbs |
| 制作公司 | SVC |
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