Andy Wyton
Creative Director at Innocean Worldwide UK, London
London, 英国
标题1st Floor
广告公司
广告战役 New Shogun - Mitsubishi
广告主 Mitsubishi Motors of North America
品牌 Mitsubishi
Posted12月 2000
产品 Shogun
行业领域 轿车
广告口号 Identify Yourself
剧情简介 Shogun is the name most synonymous with Mitsubishi and off-road performance. These ads highlight the features that make it a car off-road car and use the "Identify Yourself" slogan to challenge buyers to look for individuality in their choice of car, rather than conformity. It's a fundamental brand positioning, embracing engineering, rally heritage, innovation and aggressive pricing.
媒体类别 杂志
市场 英国
创意总监
文案
美术指导

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