| 标题 | Nothing In Common |
| 广告公司 | Roose & Partners |
| 广告战役 | Nothing In Common - SCA Hygiene |
| 广告主 | SCA Group |
| 品牌 | Velvet Toilet Tissue |
| Posted | 12月 2000 |
| 产品 | Quilted Velvet |
| 行业领域 | 卫生纸，纸巾 |
| 广告口号 | Now Even More Luxurious |
| 剧情简介 | How do you replace one of the nations best -loved brand names - on a low interest category product - without losing brand share? Roose solved this problem for SCA Hygeine by creating an even more powerful brand icon. The amusing lady featured is a snobbish suburban busybody for whom Velvet toilet tissue is the height of luxury and sophistication. And the consumers love her. In fact, since Kleenex was dropped from the Velvet advertising, far from declining, market share has actually increased. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 创意总监 | Nick Fordham |
| 文案 | Karen Duffin |
| 美术指导 | Richard Ward |
| 广告公司制片 | Bonny Laycock |
| 演员/名人 | Anne Penfold |
| 制作公司 | Rose Hackney Barber |
| 导演 | Graham Rose |
More Work
SEE ALLBus T, Double decker
- 品牌:
- Velvet
- 广告公司:
- Roose & Partners
Bus T, Decision
- 品牌:
- Velvet
- 广告公司:
- Roose & Partners
Footbath
- 品牌:
- Double Velvet
- 广告公司:
- Roose & Partners
Crunch Time
- 品牌:
- Velvet
- 广告公司:
- Roose & Partners
Minimalist
- 品牌:
- Double Velvet
- 广告公司:
- Roose & Partners