Richard Ward
美术指导 at Poulters
Leeds, 英国
标题Minimalist
广告公司
广告战役 Velvet
广告主 SCA Group
品牌 Double Velvet
Posted3月 2000
产品 Toilet Tissue
行业领域 卫生及个人护理产品
广告口号 There’s Toilet Tissue and There’s Velvet
剧情简介 VELVET TOILET TISSUE: CREATING A NEW BRAND



How do you replace one of the nation’s best-loved brand names – on a low–interest category product – without losing brand share?

Roose solved this problem for SCA Hygiene by creating an even more powerful brand icon. The amusing lady featured is a snobbish suburban busybody for whom Velvet toilet tissue is the height of luxury and sophistication. And the consumers love her.

In fact, since Kleenex was dropped from the Velvet advertising, far from declining, market share has actually increased.
媒体类别 电视
长度
市场 英国
创意总监
联合创意总监
文案
美术指导
广告公司制片
导演
演员/名人
音乐
制作公司

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