Richard Ward
美术指导 at Poulters
Leeds, 英国
标题New Stronger Double Velvet 3
广告公司
广告战役 New Stronger Double Velvet Tissue - SCA Hygiene
广告主 SCA Group
品牌 Velvet Toilet Tissue
Posted12月 2000
产品 Quilted Velvet
行业领域 卫生纸,纸巾
广告口号 Now Even More Luxurious
剧情简介 How do you replace one of the nations best -loved brand names - on a low interest category product - without losing brand share? Roose solved this problem for SCA Hygiene by creating an even more powerful brand icon. The amusing lady featured is a snobbish suburban busybody for whom Velvet toilet tissue is the height of luxury and sophistication. And the consumers love her. In fact, since Kleenex was dropped from the Velvet advertising, far from declining, market share has actually increased.
媒体类别 Transportation & Vehicles
市场 英国
创意总监
文案
美术指导
演员/名人
制作公司

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