| 标题 | Bus T, Decision |
| 广告公司 | Roose & Partners |
| 广告战役 | Bus T, Decision |
| 广告主 | SCA Group |
| 品牌 | Velvet |
| Posted | 3月 2000 |
| 产品 | Toilet tissue |
| 行业领域 | 卫生及个人护理产品 |
| 剧情简介 | VELVET TOILET TISSUE - CREATING A NEW BRAND How do you replace one of the nations best-loved brand names on a lowinterest category product without losing brand share? Roose solved this problem for SCA Hygiene by creating an even more powerful brand icon. The amusing lady featured is a snobbish suburban busybody for whom Velvet toilet tissue is the height of luxury and sophistication. And the consumers love her. In fact, since Kleenex was dropped from the Velvet advertising, far from declining, market share has actually increased. |
| 媒体类别 | Billboard |
| 市场 | 英国 |
| 创意总监 | Nick Fordham |
| 文案 | Karen Duffin |
| 美术指导 | Richard Ward |
| 摄影师 | Colin Thomas |
| 演员/名人 | Anne Penfold |
More Work
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- 品牌:
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- 广告公司:
- Roose & Partners
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- 品牌:
- Double Velvet
- 广告公司:
- Roose & Partners
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- 品牌:
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- 广告公司:
- Roose & Partners
Minimalist
- 品牌:
- Double Velvet
- 广告公司:
- Roose & Partners
Signs
- 品牌:
- Bodyform
- 广告公司:
- Roose & Partners