Kyra Williams
演员/名人 at Roose & Partners
London, 英国
标题Mugs
广告公司
广告战役 Mugs
广告主 Nestlé Rowntree
品牌 Pretzel Flipz
Posted3月 2000
产品 Nestlé Rowntree
行业领域 食品
广告口号 You’ll Like Them But You Won’t Know Why
剧情简介 PRETZEL FLIPZ: AND NOW FOR SOMETHING COMPLETELY DIFFERENT….



When Nestlé asked Roose to launch this (strangely addictive) snack in 1998, they know it would be a challenge: Chocolate – covered pretzels doesn’t sound like a very appealing combination! Under the disarmingly candid slogan “You’ll like them but you won’t know why”, Roose devised a radical media strategy, using concentrated bursts of TV, radio and press to drive trial again and again. Tactics that were so effective, they delivered a faster rate of sale than the mighty Kit Kat.
媒体类别 电视
长度
市场 英国
创意总监
文案
美术指导
广告公司制片
导演
摄影指导
演员/名人
音乐
制作公司

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