标题 | Scramble |
广告公司 | Saatchi & Saatchi |
广告战役 | One-off tactical ad - The MS Society |
广告主 | The MS Society |
品牌 | The MS Society |
首次发布日期 | 1999 / 4 |
行业领域 | 机构/公益组织/非盈利组织 |
广告口号 | Providing the strengh to figh MS |
剧情简介 | The 'ad' involves two pages of actual editorial in The Independent; the reader sees one page of scrambled live editorial in the paper, followed by the actual page of editorial correctly set, the page includes an ad for the MS with the headline that 'MS scrambles messages between the brain and the body'. |
媒体类别 | 杂志 |
市场 | 英国 |
创意总监 | David Droga |
文案 | Mike McKenna |
美术指导 | Greg Martin |