标题 | Lake |
广告公司 | Grey London |
广告战役 | Sealed With A Kiss |
广告主 | Vodafone |
品牌 | Vodafone |
首次发布日期 | 2013 / 5 |
行业领域 | 个人无线通讯 |
剧情简介 | SUMMARY: Vodafone wanted to improved customers’ average spend by launching their most expensive tariff ever: RED. But in the middle of a recession and in a category driven by flashy deals and cheap prices, that wasn’t going to be easy. The aim was to acquire additional high value customers into RED, improve customer relationship and drive consideration amongst target consumers. RED offered unlimited texts and minutes but the word “unlimited” was over-used and meaningless. Vodafone made it mean something new, something powerful, by appealing to minds and hearts - and it all started with a kiss. Vodafone RED smashed all targets. Sign-ups to RED doubled, average revenue per user increased for RED customers and built a longer relationship with this valuable group. Churn for RED customers fell by 23% in Hungary and 50% in Greece, earning over 140 million Euros for the business – An estimated return on marketing investment of 6.25. So what started with a kiss, ended as a love affair! |
媒体类别 | 影视 |
长度 | |
后期制作 | MPC LDN |
音频后期制作 | Factory Studios |
Grade | MPC LDN |
执行创意总监 | Nils Leonard |
创意总监 | Jonathan Marlow |
Head of Planning | Leo Rayman |
广告公司制片 | Angela Eleini |
制作公司 | Academy Films |
导演 | Frédéric Planchon |
剪辑师 | Sam Rice-Edwards |