|广告战役||Olivio Bertolli - Unilever Bestfoods|
|广告口号||Part of Your Mediterranean Diet.|
|哲学|| Divided we Dine, United we Dream|
This case documents how the UK Olivio spread campaign was successfully rolled out for Bertolli spread in three other European markets, taking it from a 40 million to a 100 million brand in just four years. Advertising has been fundamental in building a brand image relevant above and beyond local food culture, by appealing at a deeper emotional level. Sales uplifts attributed to advertising average 65% and production efficiencies of using a single campaign led to savings of £3 million.
|市场||比利时, 德国, 英国|
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