Paul Gay
导演 at Outsider
London, 英国
标题Exposure
广告公司
广告战役 Olivio Bertolli - Unilever Bestfoods
广告主 Unilever
品牌 Olivio Bertolli
Posted11月 2002
行业领域 食用脂肪产品
广告口号 Olivio - Join Club 18-130
哲学 Divided we Dine, United we Dream



This case documents how the UK Olivio spread campaign was successfully rolled out for Bertolli spread in three other European markets, taking it from a €40 million to a €100 million brand in just four years. Advertising has been fundamental in building a brand image relevant above and beyond local food culture, by appealing at a deeper emotional level. Sales uplifts attributed to advertising average 65% and production efficiencies of using a single campaign led to savings of £3 million.
媒体类别 电视
长度
市场 英国
创意总监
美术指导
文案
美术指导
文案
导演
广告经理

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