| 标题 | Plasticine |
| 广告公司 | AMV BBDO |
| 广告战役 | You Find the Colour, We'll Match It. - Dulux |
| 广告主 | ICI Paints |
| 品牌 | Dulux |
| 首次发布日期 | 2001 / 1 |
| 产品 | Paint |
| 行业领域 | 油漆、油漆刷、木材保护剂、粘结剂 |
| 广告口号 | You Find the Colour, We'll Match It |
| 剧情简介 | Plasticine family are pouring tea for each other but become inanimate when they hear a sound. A school teacher stops and looks at the group and suddenly takes the plasticine head off one of the characters. She looks satisfied with the 'find'. Cut to the teacher painting her walls the colour of the plasticine head. |
| 哲学 | People predominantly have a specific colour in mind when looking for paint. The campaign showed that Dulux, through its wide colour range, would have that specific colour, wherever the inspiration came from. "You find the colour, we'll match it". |
| 问题 | Dulux wanted to continue to build perceptions of its superiority of its colour range - both ready mixed and tinting. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 制作公司 | Outsider |
| 文案 | Nick Worthington |
| 美术指导 | Paul Brazier |
| 导演 | Paul Gay |
| 制作公司制片 | Jason Kemp |
| 广告公司制片 | Kate Taylor |
| 执行创意总监 | Peter Souter |
| 剪辑师 | Alistair Jordan |
| 客户总监 | Annie Gallimore |
| 客户主管 | Victoria Austin |
More Work
SEE ALLPhone Can
- 品牌:
- Pringles
- 广告公司:
- Grey London
Celebrating Horns
- 品牌:
- Pringles
- 广告公司:
- Grey London
Can Microphone
- 品牌:
- Pringles
- 广告公司:
- Grey London
Balancing Snacks
- 品牌:
- Pringles
- 广告公司:
- Grey London
Line Up
- 品牌:
- Pringles
- 广告公司:
- Grey London
Commentators
- 品牌:
- Pringles
- 广告公司:
- Grey London
Tekkers
- 品牌:
- Pringles
- 广告公司:
- Grey London
Manager
- 品牌:
- Pringles
- 广告公司:
- Grey London
Forbidding
- 品牌:
- Electoral Commission
- 广告公司:
- MullenLowe UK