DFS - "Great Brits"

krow Communications

krow Communications London, 英国

9658

品牌: DFS
国家: 英国

广告主: DFS

标题	Great Brits
广告公司	krow Communications
广告战役	Great Brits
广告主	DFS
品牌	DFS
首次发布日期	2016 / 8
行业领域	家用电器、家具及园艺工具
剧情简介	the film cuts between the three athletes going through their rigorous training regimes and the DFS craftsmen and women who are hard at work in DFS’ own Lincoln House Workshop, Derbyshire. There is a synergy between the athletes’ and craftspeople’s actions; both look heroic and are beautifully shot in a moody atmosphere to create a stunning and slick sporting brand film. The ad ends on a young supporter cheering on the team from the Britannia sofa at home.
哲学	Throughout the Rio Olympics, DFS are promoting their official Team GB partnership and celebrating the hard work that goes into getting to the top of your game. The brand film, created by krow, heroes DFS’ three Team GB ambassadors: cyclist, Laura Trott; gymnast, Max Whitlock and swimmer, Adam Peaty as well as some of DFS’ own craftspeople. It shines a light on British quality manufacturing by announcing that DFS have been awarded a British Standard for the strength and durability of their sofas and by featuring their Britannia, ‘Great British Sofa’, which is inspired by the best of British design, materials and workmanship and made especially for Team GB.
媒体类别	电视
长度	30 seconds
剪辑公司	Big Buoy
音效设计公司	Jungle Studios
音乐	Finger Music
制作公司	Outsider
后期制作	The Mill London
执行创意总监	Nick Hastings
创意总监	Darryl George
创意总监	Jon Mitchell
客户企划	Aileen Ross
Business Director	Blake Armstrong
客户总监	Felicity Pelly
客户主管	Camilla Renny-Smith
Head of TV	Emma Rookledge
广告公司制片	Davina Hickson
导演	Pedro Romhanyi
制作公司制片	Gareth Francis
摄影指导	Tat Radcliffe
摄影指导	Ray Coates
剪辑师	Sam Bould
后期制作	Richard Hawkins
Colorist	James Bamford
Sound Designer	Owen Griffiths
广告公司制片	Kate Bailey