Wind - "Dad"

Ogilvy Italy

Ogilvy Italy Milan, 意大利

119985

品牌: Wind
国家: 意大利

广告主: Wind

标题	Dad
标题 (原始语言)	Papà
广告公司	Ogilvy Italy
广告战役	Dad
广告主	Wind
品牌	Wind
首次发布日期	2014 / 9
行业领域	电信服务
剧情简介	The film tells the story of a man who decides to leave the city where he lives (London) to go to find his father who he has not seen for some time. He makes a conscious decision not to speak to him over the phone or by email. Because when the heart needs to speak, technology falls silent. A universal and very current theme: in recent years the potential consequences of increasingly pervasive technology in people’s lives and affections has been vigorously debated. With this gesture Wind does not withdraw from the debate, quite the opposite, it stands closer than ever to the people and their real feelings.
哲学	This is not a spot; it is not traditional advertising. For this project Wind and Ogilvy & Mather have created a short film to tell a story with an unexpected point of view on communication between people. A brief, poignant and honest film that tells us that, sometimes, using technology to communicate is not everything. Sometimes, there are things we cannot - or do not want to - say over the phone or via a screen: we have to communicate close up, facing each other, eye to eye. Wind is aware of this, demonstrating that it knows us very well, and takes a respectful and courageous step back which we can only appreciate.
媒体类别	电视
长度	246 seconds
Soundtrack	To build a home
音乐	Cinematic Orchestra
首席创意官	Giuseppe Mastromatteo
首席创意官	Paolo Iabichino
创意总监	Giordano Curreri
美术指导	Giordano Curreri
创意总监	Marco Geranzani
文案	Marco Geranzani
客户主管	Silvia Sgarbi
客户总监	Ethiopia Abiye
制作公司制片	Francesca d'Agostino
后期制作	Corte 11
音频后期制作	Top Digital
制作公司	Mercurio Cinematografica
执行制片	Francesco Pistorio
制作公司制片	Danielle Joujou
导演	Giuseppe Capotondi
摄影指导	Tat Radcliffe
剪辑师	Guido Notari