标题 | Casserole |
广告公司 | Saatchi & Saatchi |
广告战役 | Irish Grass |
广告主 | Bord Bía - Irish Food Board |
品牌 | Irish Beef |
首次发布日期 | 1999 / 11 |
行业领域 | 农业、畜牧业、渔业、森林 |
广告口号 | Beautiful grass makes beautiful beef |
剧情简介 | The creative idea leverages the natural values of Ireland by celebrating the beauty of Irish grass. This is based on the premise that the quality and abundance of lush Irish grass equals a better cut of beef. Each execution features beautifully shot varieties of grass which is grazed by Irish cattle. This visual is coupled with a headline that tells us that the grass also makes a lovely beef dish and is signed off with a line that surmises the idea that lush, quality grass results in great tasting beef. |
媒体类别 | 杂志 |
市场 | 英国 |
创意总监 | David Droga |
联合创意总监 | John Pallant |
文案 | Andrew Fisher |
美术指导 | Dave Askwith |
摄影师 | Elaine Duigenan |