| 标题 | To Arthur (60 sec) |
| 广告公司 | Saatchi & Saatchi |
| 广告战役 | Guinness 250 - Diageo |
| 广告主 | Diageo |
| 品牌 | Guinness |
| 首次发布日期 | 2010 / 1 |
| 行业领域 | 啤酒，苹果酒 |
| 哲学 | IDEA - GUINNESS 250 inspires the remarkable. |
| 问题 | OBJECTIVE - Use GUINNESS 250 as a platform to grab the world spotlight and to recruit a new generation of men to drink GUINNESS frequently. ISSUE - 26 yr old guys see GUINNESS as an occasion beer (St Patricks Day/Irish Pubs) or a beer drunk by men older than they are. It's a loved brand but for many younger drinkers just isn't right for now. INSIGHT 26 year old guys are permanently on the look out for new experiences, generating barroom currency. Both the experience and the stories around it punctuate their everyday lives. The brands they choose need to help them on this personal quest in ways that are relevant and challenging. This desire goes to a whole other level and expectations are raised in the context of special or landmark occasions. |
| 媒体类别 | 电视 |
| 市场 | 英国 |
| 执行创意总监 | John Pallant |
| 文案 | Dave Govier |
| 广告公司制片 | Rebecca Williams |
| 客户经理 | Nora Gassner |
| 制作公司 | Partizan London |
| 导演 | Antoine Bardou-Jacquet |
| 制片 | David Stewart |
| 美术指导 | Levi Slavin |
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