Adam Kean
Directeur de la création at Karmarama
London, 英国
标题Home to die
广告公司
广告战役 Have you got what it takes - COI
广告主 Central Office of Information
品牌 Nursing
首次发布日期 1997 / 2
产品 Department of Health
行业领域 机构/公益组织/非盈利组织
广告口号 Have you got what it takes ?
剧情简介 Ads depict the real responsibilities and emotional/intellectual challenges that nurses face every day and positions modern nursing as a responsible, autonomous and challenging career.
问题 Objective was to change perceptions of nursing. People believe nurses only use manual skills, are a doctor's handmaiden - that nursing is low status, and is a vocation, not a career.
媒体类别 杂志
市场 英国
创意总监
联合创意总监
文案
美术指导
摄影师

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