| 标题 | Accident |
| 广告公司 | Saatchi & Saatchi |
| 广告战役 | COI/Army Recruitment |
| 广告主 | Central Office of Information |
| 品牌 | Recruitment |
| 首次发布日期 | 1998 / 4 |
| 产品 | Ethnic Minority Recruitment |
| 行业领域 | 种族、族裔、民族及残障意识 |
| 广告口号 | Army. Be the best |
| 剧情简介 | Open on the scene of a jeep accident. Our point of view camera sees 2 casualties: a white guy who's unconscious and a black guy who's screaming. Caption: 'Who do you help first?' Our point of view camera starts to treat the white guy even though the black guy still calls out. Caption: 'Soldiers are trained to deal with silent casualties first. Whatever the colour of their skin'. As our point of view camera moves, we see our reflection - and we have been black all along |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 制作公司 | Weilands |
| 创意总监 | Adam Kean |
| 联合创意总监 | Alexandra Taylor |
| 文案 | Adam Kean |
| 美术指导 | Alexandra Taylor |
| 广告公司制片 | Sally-Ann Dale |
| 导演 | Paul Weiland |
More Work
SEE ALLEvacuation
- 品牌:
- British Army
- 广告公司:
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Mixtape’22
- 品牌:
- NCS
- 广告公司:
- Accenture Song