标题 | Be Cool Be Nice |
广告公司 | MPC LDN |
广告战役 | Be Cool Be Nice |
广告主 | Be Cool Be Nice |
品牌 | Be Cool Be Nice |
首次发布日期 | 2017 / 11 |
行业领域 | 疾病认知、救助机构 |
哲学 | The official Be Cool Be Nice animated film made by MPC features a cast of characters with designs from fashion all-stars Christopher Bailey, Pat McGrath, Chaos Fashion, Henry Holland and more. Sunshine and MPC have collaborated with the anti-bullying movement Be Cool Be Nice to produce the animated music video featuring characters created with design direction from a cast of fashion all-stars. The international Be Cool Be Nice movement is aimed at helping to combat cyber-bullying by encouraging people to communicate and use social media in a positive and proactive way. The Be Cool Be Nice movement launched last year with help from Kendall Jenner and Willow Smith on the covers of Garage magazine (Fall/Winter2016) and an unprecedented Snapchat x Be Cool Be Nice collaboration. The movement has also seen a Times Square takeover with animation by Sunshine and a window installation at The Conran Shop. The film will be distributed on Viacom’s network as interstitials on MTV and Nickelodeon. |
媒体类别 | 影视 |
长度 | |
VFX | MPC LDN |
制作公司 | MPC LDN |
Head of Brand Communications | Bethany Reilly |
Lead Lighting | Raju Ganesh S. |
Lead Animation | Ankan Sanyal |
Producer | Daniel Finn |
Head of Art | Simon Holmes |
执行制片 | Lesley Williams |
Creative Chairman | Alan MacCuish |
Art Director | Alex Bones |
Creative Agency | Sunshine |
VFX Supervisor | Anthony Bloor (3D) |
VFX Supervisor | Alex Snookes |
VFX Producer | Russell Forde |
Production Coordinator | Sanchit Soi |
Post Production House | Rupert Cresswell |
Motion Graphics | Murray Hussain |
Executive Producer | Julie Evans |
Director | Rupert Cresswell |
Compositor | Ginesh Gandhi |
Director | Rupert Cresswell |