Darren Bailes
Global Chief Creative Officer at VCCP
London, 英国
标题Family-Free Zone
广告公司
广告战役 Family-Free Zone
广告主 Amnesty International
品牌 Amnesty International
Posted3月 2019
行业领域 机构/公益组织/非盈利组织
剧情简介 It’s an undeniable truth that families belong together, but this is not currently the case for a number of refugees who are denied a family life in Britain. This is why Amnesty International UK organised the first ever ‘family-free zone’ on the Southbank on Saturday 2nd March, as part on their ongoing effort campaigning for refugee families to be together. The surreal experience saw two security guards patrolling the area in busy Southbank, telling families that they couldn’t enjoy the view, take pictures, sit, chat or eat in the zone together. Instead, they must split up, and if they wanted to stay together then they were unable to pass through the zone. The experience highlighted the ridiculous, and seemingly arbitrary, nature of the existing law, galvanising the public to sign a petition to call on the Home Secretary, Sajid Javid, to amend the law himself.
媒体类别 户外广告
长度
文案
美术指导
执行创意总监
Account Management

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