Andy Dibb
创意总监 at Ogilvy Group Sweden
Stockholm, 瑞典
标题Rocky
广告公司
广告战役 118 118 Launch - The Number
广告主 Knowledge Generation Bureau
品牌 The Number 118 118
Posted8月 2004
行业领域 黄页与目录
结果 This paper shows how advertising created a phenomenon in the dull world of directory enquiries, propelling an unknown player into market leader within a matter of months. By focusing on the period when consumers still had a choice of calling 192 or the new 118 numbers, it provides a straightforward, open and shut case for advertising effectiveness showing an ROI of £45.4m on an investment of £13.5m.
媒体类别 电视
长度
市场 英国
执行创意总监
美术指导
文案
广告公司制片
客户总监
Planning Director
Media Strategist
广告经理
文案
文案

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