标题 | Rocky |
广告公司 | WCRS |
广告战役 | 118 118 Launch - The Number |
广告主 | Knowledge Generation Bureau |
品牌 | The Number 118 118 |
Posted | 8月 2004 |
行业领域 | 黄页与目录 |
结果 | This paper shows how advertising created a phenomenon in the dull world of directory enquiries, propelling an unknown player into market leader within a matter of months. By focusing on the period when consumers still had a choice of calling 192 or the new 118 numbers, it provides a straightforward, open and shut case for advertising effectiveness showing an ROI of £45.4m on an investment of £13.5m. |
媒体类别 | 电视 |
长度 | |
市场 | 英国 |
执行创意总监 | Leon Jaume |
美术指导 | Andy Dibb |
文案 | Steve Little |
广告公司制片 | Sally Lipsius |
客户总监 | Toby Pschorr |
Planning Director | Cameron Saunders |
Media Strategist | Yusuf Chuku |
广告经理 | Alex Lewis |
文案 | Gary Dawson |
文案 | Tony Hardcastle |