| 标题 | Arse |
| 广告公司 |
McCann Manchester
|
| 广告战役 |
Cancer Chancer
|
| 广告主 |
Manchester verse Cancer Alliance
|
| 品牌 |
Cancer Chancer
|
| Posted | 6月 2007 |
| 产品 |
Awareness
|
| 行业领域 | 机构/公益组织/非盈利组织
|
| 广告口号 | Don't be a cancer chancer |
| 剧情简介 | The ads features a conversation between 2 illstrated characters. One is suffering a symptom of either lung or bowel cancer. The other character sharlpy tells his mate to go to the Doctors. |
| 哲学 | A distinctive, direct talking poster and ambient campaign featuring iconic figures graphically showing symptoms and talking about the actions needed. |
| 问题
| Amongst older (45 - 70) people in poorer areas, there's a reluctance to spot a symptom of cancer and to do something about it re going to the Doctors. People either think they'll never get it, wouldn't want to know if they had it or that they couldn't be cured anyway. |
| 结果 | 16% spontaneous recall of cancer publicity in area over past month. 36% promted recall. 69% clamined that the ads would persuade people to go the their Doctors. |
| 媒体类别 |
平面
|
| 市场 | 英国 |
| typographer |
Jamie Axford
|
| 美术指导 |
James Colton
|
| 文案 |
Dave Eyre
|
| 客户主管 |
Katherine Mainprize
|
| 创意总监 |
Dave Price
|
| Graphic Designer |
Rory Sutherland
|
