Poster is a production company that was created to produce music videos, the idea was to bring not so well-known bands to a poster, hence its name.
Over time, Poster founded by Mariano Echarri, Alejandro Ruax and Ramiro Martínez produced videos for Babasónicos, Sancamaleón, Illia Kuryaki and The Valderramas, Poncho, Banda de Turistas and Free Anguila, among many others.
This year they decided to venture into longer formats and Rocanrol Cowboys was born, the first rockumental directed and produced by Poster.